Resta Giuliano

Product DesignerB2B SaaS · Data · AI

I listen to usersand turn their needs into screens that work.

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The person behind the product work

I turn what people need into product decisions that hold up.

I’m a Product Designer with 5+ years of experience in B2B SaaS and real-estate technology. I work on products with complex systems, business rules, distinct user profiles and large volumes of information.

My practice connects discovery, research, information architecture, UX/UI, design systems, experimentation and post-launch measurement. I use AI pragmatically to strengthen synthesis, prototyping and delivery—not to replace judgment.

  • 5+ years in Product Design
  • B2B SaaS & PropTech
  • Italian citizen
  • EU Work Authorization
  • Based in Brazil · Moving to Europe

Selected work

Systems made clearer.

Product creation and design cases involving UX, business strategy, data, AI and complex B2B systems.

6 case studies
App Facilita Sales Engine overview
Case studyApp Facilita

Redesigning the sales journey during an Angular-to-Flutter migration

We did not just migrate screens from Angular to Flutter. We redesigned how people move a property sale forward.

  • Product Design
  • Mobile
  • PropTech
  • UX Research
  • Information Architecture

Essential sales actions were scattered across the product and required long journeys, even though they belonged to the same business intent.

  • Creating a lead, reservation, proposal and contract required moving through different parts of the application.
  • The issue was information architecture, flow efficiency and cognitive load — not simply visual design.
App Facilita revenue expansion overview
Case studyApp Facilita

Turning product gaps into recurring revenue opportunity

Not every design problem starts in an interface. Some start in the business model.

  • Product Strategy
  • Monetization
  • UX
  • B2B SaaS
  • Data

Contracted plan limits were not consistently reflected in the product, creating a gap between what customers paid for and what they could use.

  • Customers could exceed contracted capacity without clear product feedback or technical enforcement.
  • The mismatch between contracted plan, payment and actual usage created revenue leakage.
CV CRM connected sales journey overview
Case studyCV CRM

Simplifying the complexity of a market-leading CRM

A complex product does not need to offer a complex experience.

  • Product Design
  • UX Strategy
  • B2B SaaS
  • PropTech

Years of decentralized growth had created a powerful but fragmented platform, where users often had to understand the software’s internal structure to complete a task.

  • Different customer profiles used different parts of the product, governed by different rules and contexts.
  • The challenge was reducing perceived complexity without reducing functional capability.
AI-assisted Product Discovery system
Case studyCV CRM

Connecting context, behavior and AI to Product Discovery

AI creates more value when it helps teams make decisions with better context.

  • AI
  • Product Analytics
  • Product Discovery
  • MCP

Demand context was fragmented across Jira, Miro, Mixpanel and Figma, forcing teams to rebuild it manually before design work could begin.

  • The quality of discovery depended on the time available to collect and interpret scattered information.
  • Behavioral data often entered only after a hypothesis had already formed.
CV CRM design system overview
Case studyCV CRM

Building a shared design language for Design and Engineering

A Design System is product infrastructure, not just a component library.

  • Design System
  • DesignOps
  • UI Architecture
  • Design Engineering

Similar interfaces had diverged in appearance, behavior, spacing and states, creating repeated decisions and inconsistency at scale.

  • Designers often solved comparable problems differently, while Figma components and front-end implementation drifted apart.
  • The absence of a shared language affected product consistency, Design productivity and Design–Engineering communication.
WiseLead real-estate distribution platform overview
Case studyIndependent product

Creating a product from an underserved real-estate opportunity

Not every opportunity lives inside an existing product. Some justify creating one.

  • Product Creation
  • 0→1
  • Product Discovery
  • PropTech
  • SaaS

Real-estate companies rely on large broker networks to distribute listings, but that distribution is often decentralized and difficult to trace.

  • Brokers can present the same development through different materials, links and information.
  • CRMs handle the opportunity after it enters the operation, while the attribution gap happens before the lead reaches the CRM.